What are the most effective ways to get an animal rights message across? This last year, Factory Farming Awareness Coalition (FFAC) reached nearly 40,000 students in hundreds of classrooms across the US with its humane education. As they extend their program and collect data, they`ve also been finding new ways to increase efficacy. This presentation covers the lessons they`ve learned to create compelling, interactive presentations that empower people to help save animals, the environment, and their health through our daily food choices. Jesse will get into the specifics of FFAC`s techniques that, while great for classrooms, will be useful for anyone trying to get the message across.