Antonia Gefahrt

Antonia Gefahrt recently graduated with an MSc in psychology from the University of Salzburg, where her research focused on improving communication strategies for vegan advocacy. Starting in October 2025, she will continue exploring effective advocacy strategies as a doctoral candidate.

Antonia regularly shares updates on her research through Instagram @psy4veganism and is working on establishing PSY4VEGANISM as a non-profit organization dedicated to psychological research, training, and consulting for vegan advocacy.

With a background in fashion, she had previously launched and run her own fashion label before deciding to change course, study psychology, and dedicate her knowledge and skills to advancing a vegan world.