Tobias Leenaert is the author of "How to Create a Vegan World" and a longtime speaker, trainer, and strategist. He is also the cofounder and former director of the Belgian organization EVA (Ethical Vegetarian Alternative), the first vegetarian/vegan organization to receive structural funding from a national government. Under Tobias` management, EVA launched a successful campaign that resulted with the city of Ghent becoming the first city ever to officially support a weekly vegetarian day. Tobias gives animal advocacy trainings worldwide together with Melanie Joy, for the Center of Effective Vegan Advocacy (CEVA). He is also cofounder of ProVeg International, a new international pro-vegan food awareness organization with the mission to reduce the global consumption of animals by 50 percent by the year 2040. Passionate about effectiveness, Tobias writes regularly for his blog, The Vegan Strategist.