In this session, Liz Wheeler will guide you step-by-step through the process of building your own tailored fundraising plan... no big budget required! Drawing on over a decade of hands-on experience with shelters, national advocacy groups, and sanctuary startups, she will work through defining clear goals, identifying key donor audiences, mapping out multi-channel tactics, and establishing simple metrics to track progress. By the end of the session, you'll leave with a concrete, customizable fundraising blueprint ready to deploy.