PRESENTATION |
Friday, 06.09.2019 20:00-20:50 Room A |
How to think big |
Markus Böhning, Inga Laube, Caroline von Schwerin |
Follow the story of a small group of independent dedicated activists who started from scratch and organized the largest animal rights events in German history Hand in Hand für Tierrechte (Hand in Hand for Animal Rights), Hamburg 2018 bringing together the diverse animal rights landscape with low-threshold positive storytelling but with unequivocal focus on animal rights. Learn from their experience about key success factors, the importance of networking, communication strategy, press outreach, design and strategic campaigning – and dreaming big! |