I'm Trying tells the story of animal rights activist Regan Russell through the eyes of her parents, following their grief, love, and search for meaning after her death during a peaceful protest in 2020.

As activists carry on her work, the film follows a global effort to challenge animal exploitation and reduce the environmental harm of animal agriculture by pushing for institutional change. At its core, I'm Trying is a story of grief, love, and the enduring power of one person's spirit to inspire collective action, and the choice to keep trying.