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International Animal Rights ConferenceInternational Animal Rights Conference
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Friday, 12.09.2014   11:00-11:50   Room B
Working on our communication as key for better results
Claudio Pomo

Animal rights work is mainly based on communication. We try and struggle to communicate our ideas, to share facts on animal suffering, to reach people and to get them on board with our fight for a free world.

Animal rights organizations also strongly depend on communication to build a stronger base of supporters, activists and donors, to engage people on making choices or take part in demos and campaigns.

These two parts of our work are strongly interconnected.

This workshop is aimed at sharing some infos and tips on two main subjects of communication:

  • how to build a stronger support base with online and offline communication
  • how to get out a message that works better with the general public and get them on board

A wiser use of social networks, websites and email newsletters will be analyzed and discussed, along with ideas for campaigns, demos and literature that works better.













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