Rescue stories can open hearts, but attention alone doesn't change systems. In this session, Dan shares a practical framework for moving audiences from "I feel something" to "I did something," without relying on trauma-bait or softening the message. Drawing on a decade of sanctuary work and high-reach storytelling, he'll outline how to design ethical narratives, clear calls-to-action, and repeatable supporter pathways that translate visibility into measurable outcomes for animals. The session includes concrete examples, common pitfalls, and a simple structure that activists can adapt to their own campaigns and contexts.