We have been led to believe that “converting” as many people as possible to veganism should be the priority of the vegan movement, but is quantity that important? Should we channel our efforts to increasing the number of people who claim to be vegan, regardless of their socio-political affiliations, the values they uphold, and their commitment to the veganism cause? Perhaps rather than a bigger tent (spacious, but weak), we should build a mansion (solid and robust) from which the Vegan World can be built to last.