The words we use do more than reflect existing worldviews; they aid in forming those views. In particular, pronouns have a significant impact on both the mindset of the speaker and the treatment of the target individual. Recent animal studies scholarship has identified humans' tendency to refer to nonhuman animals with the pronoun "it" as problematic for a variety of reasons. The presented paper intends to add to that literature in two ways. First, it will incorporate recent psychological research into the effect that pronoun usage has on the speaker's view of the recipient. Second, it will suggest several underutilized directions for making impactful and widespread change.