International Animal Rights ConferenceInternational Animal Rights Conference

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Thursday, 05.09.2019   18:30-19:20   Room A
Anatomy of a story: telling your story for powerful advocacy
Indra Lahiri

Storytelling can be a powerful form of advocacy. In this heartfelt talk, we will explore how to tell a story that captures the mind and changes behavior. We will review recent neurological research on how the brain reacts to a compelling story. We will discuss the importance of self-revelation, opening up to share our own experiences and writing in an intimate voice to connect with readers. We will gather courage to leverage the power of storytelling and compelling imagery to:

  • Connect with readers on a deep emotional level
  • Garner support
  • Inspire behavior change
  • Engage listeners and readers










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