Grassroots activism has always been at the center of advancements for social change, and animal rights is no different. In this presentation, you will learn about the importance of local grassroots organizing and how local groups across the world have secured hundreds of victories for animals. You will also learn key principles to become a local organizer in your community, from the importance of picking a winnable target to the basics of recruiting new activists. We will also discuss the importance of local participation in global campaigns seeking advancements for animals on a large scale. Animal liberation will never be achieved through one group or one leader – it starts here, with you.