How can I convince others to adopt a vegan lifestyle? Which techniques are more effective than others in advocating animal rights? What do I need to take into account when planning an investigation and releasing it to the media? Which tools can make my campaigns more effective and impactful for the animals?

The presentation aims to answer those and similar questions, and to provide insights into the methodology of the work behind the organization Animal Equality. Useful advice and food for thought for anyone interested in achieving better results and having a greater impact for animals.