Animal Equality investigations. Bringing animal issues to the public`s attention.

During the last 5 years Animal Equality has investigated pig and mink farms, slaughterhouses, zoos, and other major animal exploitation industries in England, Spain, and Italy. This investigation work has achieved extensive media coverage, and has shown to be very effective in changing the public`s attitude towards animals, and an effective way of pushing campaigns forward.

During this presentation we will take a look at Animal Equality`s major investigations, and analyze how they were presented and perceived by the press and the public.