In recent years we have witnessed a few initiatives to create cultured meat - and other animal products. This new direction brings up a lot of questions to our animal rights movement. What are the interests of those companies behind those initiatives? Should we promote this direction? Does it mean we gave up on true change in people? Or maybe this new direction actually do more harm to our advocacy? Is it really, as they say – the next level in food, or even hi-tech? Do those products would be cruelty free and made with no animal ingredients? Should we eat them as vegans? In this talk I will review the details in hand, and we will discuss those pressing matters.