Rory Cockshaw

Rory Cockshaw founded This Is Not A Game in 2023, the world's first vegan gaming company on a mission to "make vegans fun at parties". This year, he launched his first game, "Plants Against Veganity", to make veganism more relatable and accessible. He is also writing a book, "Of Meat and Men", a thoroughly modern take on why men simply aren't going vegan. He also works at Omni, a plant-based dog food company, and has previously worked at both Animal Rising and Viva! in the UK.
Rory Cockshaw

presentation:
A masterclass on vegan infiltration: gaming, masculinity, and marketing