International Animal Rights ConferenceInternational Animal Rights Conference

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Saturday, 04.09.2021   13:00-13:40  Central European Summer Time (CEST)   Room A
How can activists react when vegan becomes big business?
Tobias Leenaert

There used to be a time when most meat alternatives were produced by small, idealistic companies. That time is behind us. Today our vegan sausages and plant-based dairy come from companies that are worth billions of dollars, literally. International supermarket chains are seeing there`s money to be made, and even Big Meat is now part of the mix. Animals need big changes, as fast as possible. Yet big business entails a lot of things that are not part of our ideal world. How can activists respond to these developments?










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