This is the page of a previous conference - the current conference page is available here.
International Animal Rights ConferenceInternational Animal Rights Conference
facebook twitter
Friday, 07.09.2018   10:30-11:20   Room B
Go Veggie for 30 Days
notification-based action - gamechanger in pro veg*an campaigning
Cezary Wyszyński

In search of effective tools to promote vegan diet, 6 years ago we developed a program which we called "Go Veggie for 30 Days". It`s based on daily emails (and recently also on notifications in a smartphone application). Each message contains interesting facts about animals, nutritional information and vegan recipes. The programme turned out to be extremely successful – in terms of the number of participants as well as in the percentage of people who gave up meat. Over 100,000 Poles joined this action and 76% declared they want to stay on a veggie diet.

The construction of the campaign lets us easily measure what people need and what they find most useful. At the end of talk I will offer help to other organisations to set up their own programs and also use our smartphone app.




note: all information on this web site is subject to change as the conference planning proceeds
IARC 2011 | IARC 2012 | IARC 2013 | IARC 2014 | IARC 2015 | IARC 2016 | IARC 2017 | Imprint / About