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International Animal Rights ConferenceInternational Animal Rights Conference
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Friday, 08.09.2017   12:30-13:20   Room B
Animal rights on the frontpage - How to do media work effectively
Toby Schionning

When media shows interest in an issue or a campaign it`s important to be a credible and effective spokesperson for the cause. It`s about saying the right things, at the right time, in the best way possible. It`s about giving the best answers to the journalists – also when questions are very critical. It`s about being prepared and giving a convincing impression on your audience. And finally it`s important to know how to attract the mass media in the first place. This workshop consists of a presentation and a discussion where everyone can share their experiences and ask questions.




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