How can animal liberation scholars and activist use situations where the killing of particular animals causes massive public critique and indignation to further animal liberation? We will share our thoughts on this based on our masters` thesis in sociology, in which examined the dispute over the killing of Marius, the giraffe in Copenhagen Zoo, in 2014. Once in a while, speciesist routines, such as the killing of "surplus" animals in zoos, are disrupted, as large number of people who are neither vegetarians or vegans object to a particular instance of violence. While it is tempting for animal liberation activists to point out the hypocrisy of such objections, we argue that doing so, we are wasting the potential that situations like the Marius-dispute constitute in terms of challenging the general oppression, exploitation, and marginalization of nonhuman animals in society.