A vegan world is possible, only it may not arrive the way most vegans think or hope it will. Both society and individuals today are incredibly dependent on the use of animals. Breaking through this is probably the most difficult social issue a group of humans has ever taken on. In this talk, Tobias suggests that at this point in time, our movement needs a high dose of pragmatism, and offers some – sometimes counterintuitive – strategies to bring our ideals ever closer.