If you really want to make an impact in street campaigning, view the public space as a stage. Your goal is to get people thinking about the living conditions of farmed animals and their own consumer behavior. While most new activists are rather shy and insecure in the beginning, more experienced activists feel confident and even entertained. This workshop provides you with basic techniques to approach people in the street and pitch your cause. It aims to improve and encourage your emotional mindset, your communication and your body language. Equipped with the right knowledge and appearance, you can evolve to become an ambassador of disarming kindness.