Toby Schionning holds a master`s degree in business administration and organizational communication. He started working at Danish animal protection group Anima in 2009, currently as head of communication. Has had a lot of success with anti-fur campaigns in Denmark, where more than 200 fashion brands, including the biggest ones have stopped selling fur altogether saving millions of animals. He also has experience from a number of other campaign topics, including farmed animals and animals used for entertainment. He has appeared in countless media ranging from background research, newspaper interviews, newspaper opinions, radio interviews, radio debates, TV interviews, TV debates and documentaries.