In the last two decades, animal rights, veganism, and plant-based diets have been gaining increasing attention among both academics and practitioners. However, most analyses and action programs related to these issues have been conducted under certain conceptual frameworks to the detriment of others. Specifically, researchers and activists have been examining and promoting them mainly from internal and individualistic approaches while neglecting external and collective alternatives. This presentation has two aims. First, reflect on existing frameworks in sustainability and social change and how they can enrich the animal rights movement strategy. Second, open a debate about choosing the most appropriate frameworks for strategy development.