In order to create change – big change – we need it to be sustainable. That`s why it`s essential to grab the issue of animal consumption by its root – the socialization of our children. We want to make sure they develop healthy behaviors and attitudes towards animals starting from an early age on. But where do we start and how can we make sure to have the biggest impact? There are many different strategies on reaching out to the next generation of decision makers. Looking at the big picture, Alexa will dig into best-practices, learnings and future plans of building a global alliance of activists seeking to create long-term change.