John Roberts, coordinator of the Gateway To Hell campaign, will discuss the tactics and strategies which form an effective campaign. Gateway To Hell`s tactics have been credited with "causing a crisis in the research industry" by targeting the transportation of research animals, a strategy that has now engaged even the largest animal welfare groups. This presentation will discuss all the components of effective campaigning, from choosing the best targets and maximisng your impact through to organising actions and negotiating settlements. Whether you`re a campaign organiser or an army of one, this presentation aims to provide you with ideas for simple and effective actions and strategies that get results.